A new trend in the fashion industry - the normcore style - involves a complete rejection of pretentiousness in clothes in favor of convenience. Moreover, the new style is ascetic and even a little boring.
What does it mean to be dressed in normcore, why is it popular and how to look cool?
The name Normcore is a mixture of normal and hardcore. The term (and then the style itself) gained the most popularity after the New York Magazine published an article on the topic.
Normkor's wardrobe, in fact, entirely consists of basic line items: these are T-shirts, sweatshirts of all kinds, jeans, sneakers and sneakers, jackets, jackets, leather jackets, windbreakers ... The main requirements are the absence of noticeable, bright accessories and a simple cut on any item of clothing.
The colors of clothes in normcore are also close to the basic ones - these are muted, dull, natural tones, such as: blue, black, white, gray, Brown, prints are acceptable - a neat cage or a strip.
Despite the primordial asceticism of the style, many of its fans are not ready to completely abandon the indication of the premium quality of their wardrobe. Such conflicts are resolved by normcore clothing, complemented by bright labels or labels. If you want to stand out even a little bit, and the brand name is unacceptable in full back, normcore can be supplemented or diluted with bright accessories. The main thing is that they are monochromatic and not overloaded with fittings.
Which of the stars adheres to this style
The style has become so popular that many top stars of show business adhere to it in their daily lives. Angelina Jolie, Demi Moore, Kirsten Dunst, Jodie Foster and many others prefer this style to everyone else.
Fashion houses also did not stay away from this trend. Tommy Hilfiger, Marc by Marc Jacobs, Prada and many others produce normcore clothing or with its elements.
Why did he become so popular?
The fact is that in addition to external changes, the normcore has its own ideology. Normcore lovers interpret it differently. For some, “the desire to be like everyone else”, and, therefore, to gain a new level of empathy for others and new connections with society. For others, this style is an icon of self-care, because the main idea of the normcore is comfort.
There are people who interpret the message of the normcore as "I am bright enough not to try to make myself bright with clothes." In all cases, the normcore says about its carrier "I am what I am." Perhaps it is thanks to the attitude to accept oneself in its original form, the desire to throw off sparkles and ruffles, masks and insincerity that the popularity of this style lies. Do you like this style? Recommended by topic: how to put together a minimalist wardrobe? 10 quick tips.