For real, not ideal: Anfisa Chekhova launched a clothing brand "By.Che"

Evening dresses from the stars!

Anfisa Chekhova (40) said in her Instagram feedthat launched its own brand of clothing for Women with a capital "By.Che". Recently, there have been many changes in the life of the TV presenter, she not only lost a lot of weight, divorced her husband, began to live in Sochi, but also went into business. She created her own brand for obese women - for real, not ideal!

Anfisa Chekhova launched By.Che clothing brand

As you know, curvy girls used to be in fashion, then skinny ones like teenagers. Now, due to the epidemic of anorexia, girls in size 46 are no longer considered overweight, from the point of view of the catwalk, of course. In life, it is difficult to call a 46 girl plus size, well, unless a popular LJ blogger will continue to insist on this.

As Anfisa Chekhova writes, she organized By.Che together with Ekaterina Bykova. This can be seen in the name of the fashion brand - the names of Bykov and Chekhov. "By.Che" aims to produce high quality and really beautiful dresses for girls and women in body, with curvaceous shapes, at affordable prices. Anfisa assured her subscribers that only Plus size models from size 48 will take part in the demonstration of dresses!

For real, not ideal: Anfisa Chekhova launched By.Che clothing brand

After such a presentation in the account of Anfisa Chekhova, subscribers actively began to subscribe to the @ By.Che update in order to follow the replenishment of the new collection of dresses from the star.

Gold dress from Anfisa Chekhova

New Year's Collection of Dresses
The first New Year's collection of dresses "By.Che"

So far, they have been sewn quite a bit (as we would like), but the first evening, solemn copies have already caused heated discussions in the comments, where admiration and discontent can be traced. Particularly interesting were the golden dresses, which shine and shimmer so temptingly!

Anfisa Chekhova in By.Che dress

Here is such a look just for the New Year's Eve party and New Year's Eve, was posted by Anfisa Chekhova on Instagram!

By the way, very soon the New Year has already organized the first sale of dresses in By.Che. Text: trends.desigusxpro.com/en/, photo: Instagram.

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